EMAIL MARKETING ASSOCIATE

MINDTOUCH, San Diego | 2017-Present

·       Manage email outreach and marketing automation, including designing, copywriting, and database management

·       Create campaigns that drive conversions, generate leads, and accelerate the sales pipeline

·       Analyze data and bring it to life through recurring reports on marketing performance

 

MARKETING COMMUNICATIONS COORDINATOR

HouseCall Pro, San Diego | 2015-2017

·       Develop and implement inbound marketing strategies such as digital content creation, promotional contests, and email campaigns

·       Manage public relations efforts, writing press releases, building relationships with media, and securing coverage

·       Publish social media content, increase follower engagement, and generate digital advertisements

·       Plan travel and attend national trade shows, leading team in generating leads and strengthening brand awareness

·       Create and execute successful referral programs, growing customer base

·       Establish and enact customer on-boarding flow to boost customer retention

 

ACCOUNT COORDINATOR

BAM Communications, San Diego | 2014-2015

·       Secure editorial placements in top-tier national media outlets by establishing and maintaining relationships with journalists

·       Write and distribute press releases and client materials

·       Create and implement digital marketing strategies, including SEO tactics, blog content, and marketing campaigns

·       Conduct research and utilize analytical skills to generate opportunities for media coverage

·       Participate in and record client meetings, then prepare client documents

 

PUBLIC RELATIONS INTERN

Shout Public Relations, Costa Mesa | 2009-2013

·       Write press releases and pitches for media outreach

·       Perform media research and identify client opportunities in editorial calendars

·       Organize and send samples of products to media contacts

·       Create social media content, increasing follower engagement across several platforms

·       Met with clients to discuss business plans and ideas